5 Point to Consider While Growing Your Mobile App
When it comes to mobile app growth, there are a lot of factors to consider. There is no shortage of articles, blogs, and social media groups that can help you with the basics. But if you’re looking beyond the tips and tricks, you’ll want to know what’s really holding you back. It might be time to take a step back and reevaluate your strategy before you continue moving forward with your app. These are the 5 points you should consider when growing your app. If you’re ready to take your app marketing to the next level, keep reading.
You’re playing defence
Mobile app marketing is hard and it’s only going to get harder. If you want to take your app to the next level, you need to be playing offense. The competition is high and there are a lot of apps in the market. You might think that your app is doing well because you have a good number of downloads and reviews, but you’re playing defence. You can’t just rely on past numbers for success. You need to be constantly marketing your app to grow its customer base. If you’re not paying attention, your downloads will slowly decline over time until they reach zero.
You only have a few users
One of the most common reasons for a lack of growth is that you only have few users. If your app doesn’t have a high number of downloads, then it won’t be attractive to advertisers and sponsors. The two strategies you can use to increase your user base are by offering incentives for downloading your app or offering an app with a limited time offer.
You can prioritize viral studies and App store optimization to gain organic users without this loss.
You only have an Android app
If you only have an Android app and you want to grow your business, it’s time to start investing in an iOS app. The competition and user LTV ratio on Google Play may not satisfy you. As of December 2017, there are more active devices on iOS than Android.
However, you can do App Store Optimization to increase your visibility in the Google Play Store.
You can also invest in Google Ads App Install campaigns to support ASO.
If you’re only focused on the iOS app store, you need to expand your horizons. App store optimization is also very important on this platform. In addition, while growing your application organically, do not ignore investing in paid marketing. In particular, you can take a small step towards Apple Search Ads.
The average cost of investment in iOS across all digital channels is higher than in android. Don’t ignore this issue when investing.
You only have an online presence
Mobile apps are a great way to maintain an online presence and expand the reach of your business. But it can be hard to grow if you’re only present online. If you want your app to grow, it needs to be available offline too. Apps like Shopkick show users products in physical stores and reward them with discounts for visiting those stores. If you want your app to grow, make sure it’s not just an online presence.
Conclusion
You’ve launched your mobile app, but now you want to grow it. What are the best ways to do that? The answer is more complex than a few simple rules, but the following five points might offer some guidance on how to go about it: 1. You’re playing defense One of the best things you can do is make sure your app is optimized for user experience, and to take advantage of new features as they become available. 2. You only have a few users Make sure you have a clear strategy for how you will get more users in the door. The easiest way is to have an effective marketing plan in place, but there are other things you can do including running a beta version or offering an ‘early bird’ discount. 3. You only have an Android app It’s essential that you make sure your app is available for iOS as well, as this is where your most valuable customers will be coming from. 4. If you only have an iOS app, you should plan how to get valuable users there in the fastest and most effective way.
You can also get support from a professional in this regard. If there is a subject you want to consult, you can contact me at gokturk4business@gmail.com or gokturkulker.com
Cheers!
Göktürk,
